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Nevertheless, the company has a large following and enjoys a high level of customer loyalty. Apple has consistently been ranked as one of the world's most valuable brands since the late 2000s.

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14 hours ago · MacBook Pros with M5 Pro and Max, an iOS beta with the new Siri, and perhaps a few other surprises.

Jan 27, 2026 · Claimants are beginning to receive payouts for the settled Lopez v. Apple class-action lawsuit. Here's how to check if you received a payment.

Jan 26, 2026 · Apple AirTag (2nd Generation): Tracker for Keychain, Wallet, and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding …

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