Consider the last time you wanted to purchase a messaging app for your organization. You may have explored industry-specific websites, read whitepapers, compared product features, evaluated pricing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With increasing talk about artificial intelligence (AI) in all corners of the business, ...

"Our collaboration with ActionIQ marks a significant milestone in customer data platform innovation," said David Skinner, Head of Strategic Alliances at Acxiom. "It enables us to expand on our mission ...

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...

Dollar General is known for its ubiquitous physical footprint, especially in rural America, and for delivering value to its customers. It’s less known for creating modern digital experiences for them.