When done properly, storytelling for business can entice your audience and demonstrate the need for your offerings. A good story can evoke emotion, drawing in customers and making them curious about ...

In today’s tech-savvy society, people are increasingly jumping from one stimulus to the next to quench their thirst for entertainment and to help with decision-making. But in the low attention span, ...

The rise of entrepreneurship-led development has led to greater collaboration between economic development and tourism efforts. With fewer people moving, regions must make their communities more ...

Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business’s products or services. By ...

Every leader knows storytelling can be a powerful tool. But what kinds of narratives are most effective? That depends on what you’re trying to achieve. Here are three types of stories you can use — ...

Presenting overly technical, scientific information to a non-technical audience requires a number of skills. Hannah Cook (MBP '25) discovered one of those skills is something that is not often ...

Storytelling is not something we do. Storytellers are who we are. That’s how I opened my Harvard course on storytelling and presentation skills. Since the students enrolled in the executive education ...

In a time of mass unpredictability, when our career and personal perspectives often waver, one of the most basic yet powerful reminders is that our lives are shaped by time, circumstance, and ...

MISSOULA, Mont. — The University of Montana School of Journalism received $250,000 to expandmedia literacy and audio storytelling skills in rural and Indigenous communities. “Through these initiatives ...

Creating a captivating story involves a delicate balance of creativity and technique. Antonya Nelson’s nine-step guide offers a structured approach to storytelling, allowing writers to craft ...

Have you heard about the one about the lion of Heysham, or the fascinating story of Ivy who fished at Sunderland Point and ...