The marketing strategies that powered you through Series B can become bottlenecks at Series C because they’re optimized for ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

Product marketing has been increasingly gaining importance in the advertising, marketing and communications world. It achieves the perfect synergy between product teams and marketing communications ...

The digital surge during COVID-19 accelerated the introduction of direct-to-consumer CPG brands selling online, but three interlocking trends could hobble their continued growth. One is simple ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

Q4 2025 Management View CEO Scott Sanborn stated LendingClub had a strong close to "one of the best years in LendingClub's ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

AI seeps into products and their marketing: Is it harming consumer trust? Browsing your favorite e-commerce site, you can buy a variety of AI gadgets, like an AI-powered board game for family night.