This post is part of a series sponsored by Darkhorse Insurance. Marketing an insurance agency can feel overwhelming, especially if you’re juggling client meetings, policy renewals, and endless ...

The insurance industry has historically been slow to adopt new technologies – often relying on traditional outreach, marketing and client management methods. However, digital transformation has taken ...

In “Is Your Marketing Message Missing the Mark?” I observed that agents in the middle market who use estate planning as a pathway to sales were wasting their time. That’s because the merely well-to-do ...

In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...

The following is a guest piece by Zerlina Jackson and Evan Finkelstein of New York Life. Opinions are the author’s own. Providing trusted and in-depth information for customers has always been a top ...

Join us for an exclusive conversation with Sherri Lindenberg, a longtime fan of InsuranceNewsNet, as she shares her journey on the evolving world of insurance marketing. In this interview, Sherri goes ...

Allianz Life Insurance Company of North America has promoted Janelle Walter to director of life insurance sales in the marketing division. Walter will be responsible for the development and execution ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...