This article breaks down the rise of realistic fashion marketing and how lifestyle fashion imagery is transforming modern ads.

The world of fashion advertising is plagued by sameness and pretension, driven by an insecurity that underestimates what it takes to be memorable to consumers. That's ...

How will AI agents change the way brands do business online? We’re getting closer to finding out. This week, Shopify introduced the Universal Commerce Protocol (UCP), co-developed with Google — the ...

There was a time when fashion marketing carried an accent. Campaigns reflected where they came from—not just geographically ...