One of the most useful aspects of Microsoft Excel is its ability to quickly slice and dice customer data from live systems to identify important trends and behaviors which can inform strategy. In this ...

IntroductionOne of the things I have been working on recently is 'customer voice analysis.' For example, consider the feedback: 'I want to claim benefits, but I don't know what documents are required.

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.

SWOT ― which stands for “strengths, weaknesses, opportunities and threats” ― is a type of analysis that helps you develop ...

Sentiment analysis, also referred to as opinion mining, is an approach to natural language processing (NLP) that identifies the emotional tone behind a body of text. This is a popular way for ...

SWOT analysis is a framework for identifying and analyzing an organization's strengths, weaknesses, opportunities and threats. These words make up the SWOT acronym. The primary goal of a SWOT analysis ...