Amazon Ads' MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

Previously, Shirofune’s automation for Amazon Ads focused on optimizing short-term ROAS that included both new and existing customers. With AMC integration, Shirofune can now optimize bids based on ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

An Ethiopian coffee line created by Grammy award-winning musician Abel Tesfaye (known professionally as “The Weeknd”) to celebrate his roots collaborated with Nespresso to bring consumers an immersive ...

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...

Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...

Adobe and Amazon have formed a partnership to support their mutual customers through media performance. The goal is to provide real-time collaboration and data-privacy features that are easy to access ...