Add Yahoo as a preferred source to see more of our stories on Google. A new taste is coming to Super Bowl viewers who have long been accustomed to watching ads for soda, candy, pizza, chips and beer.

New York City commuters could soon start seeing ads for beer and other boozy beverages on subways and buses, ending a seven-year ban by the MTA. Ads will now be allowed in a variety of formats across ...

Controversial alcohol ads will continue to show up on San Diego trolley cars and bus shelters, after a divided Metropolitan Transit System board voted 9-4 to remove a ban on such ads permanently. The ...

The influence of alcohol extends to almost every part of society — and yet it causes more death and disease than any illegal drug. Alcohol leaves its mark not all at once, but one person at a time. It ...

Zero-alcohol drink advertising may not be as harmless as it seems, with new Flinders University research showing it could increase teenagers' interest in drinking full-strength alcohol.