Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers. For a discussion of how words, images, and associations are used to represent and distinguish a product or service in the marketplace, see brand marketing./78036503-5bfc2b8b4cedfd0026c118ed.jpg)
Marketing encompasses all the activities that a company undertakes to promote and facilitate the buying or selling of its products or services. This critical business function involves...
How is marketing defined? Learn about the various types of marketing today, its connection to advertising, and the four P's of marketing.